sex-positive

adjective

having or promoting an open, tolerant, or progressive attitude towards sex and sexuality

At Lazeeva, we acknowledge the importance of intercourse, and are always exploring new ways to encourage openness towards healthy, safe and consensual sex. We wanted to look into how sex is viewed differently around the world, which cities have made progress towards sexual openness, and which would benefit from further liberation in future.

To try and quantify exactly how sexual a city is, a multitude of factors and a huge amount of data is needed from millions of people. Because of the resistance to the topic, this process was especially difficult in certain locations. We began by researching ten factors over 200 cities from around the world, before creating a final list of 100 where the full data was available. These factors included the libido of citizens in a city and their porn consumption, but also the adult entertainment and swingers culture on offer in the location itself.

We also believe that to be truly sexually liberated, a city needs to have good access to modern contraception, a positive attitude to the LGBT community and equal rights for everyone. To recognise this, cities were also given a score for these factors. Once we’d researched the ten factors and calculated the ranking, we added on something fun to end with: what term was most searched for on porn sites in each city.

Paris came first (excuse the pun) in ranking of the most sexual cities, followed by Rio de Janeiro and London. Paris scored exceptionally well for its swinger culture and adult entertainment, whereas Rio de Janeiro outperformed all the other cities in the sexually experimental and sexually active categories. London ranked as the best city for LGBT friendliness worldwide.

Five of the top ten cities for porn consumption were from North America, with the porn production capital Los Angeles unsurprisingly taking first place. Berlin topped the swingers category and also came second for adult entertainment, narrowly beaten by Las Vegas. Antwerp and Brussels scored first and third respectively for sexual satisfaction, followed by three Dutch cities. Clearly they’re doing something right in the Benelux region.

LIBIDO

SEX IN THE CITY

SOCIETY AND SEX

#CityCountrySexually ActiveSexually ExperimentalSexually SatisfiedSex Toy ConsumptionPorn ConsumptionAdult EntertainmentSwingers ScoreAccess to ContraceptionLGBT FriendlinessGender EqualityTotalTop Search
ParisFRA9.99.47.87.67.69.79.98.39.76.686.5Maman
Rio de JaneiroBRA10109.29.98.88.99.74.59.45.7586.15Ebony
LondonGBR9.68.96.69.759.89.4910684Lesbian
Los AngelesUSA9.89.99.18.8108.48.166.8480.9Massage
BerlinDEU9.59.37.67.46.39.91039.8880.8Milf
New York CityUSA9.29.18.66.59.9985.757.9477.95Massage
Sao PauloBRA7.99.89.3103.18.58.24.58.95.7575.95Massage
Las VegasUSA8.59.78.94.77.2109.866.5475.3Lesbian
Ibiza TownESP9.787.99.85.89.49.21.87.6574.2Smoking
AmsterdamNLD6.79.59.73.23.69.69.65.759773.65Arab
San FranciscoUSA7.177.78.39.65.29.569.1473.5Asian
BarcelonaESP89.27.47.979.39.11.88.8573.5Casting
MontrealCAN6.38.71.78.79.18.38.689.54.573.4Quebec
MiamiUSA8.18.8959.78.66.168.1473.4Lesbian
TorontoCAN6.88.61.899.88.85.889.94.573Lesbian
BangkokTHA8.88.34.49.37.59.58.98.66.31.473Bondage
MelbourneAUS8.48.48.19.43.99.28.849.2372.4Lesbian
HamburgDEU8.37.16.97.17.17.77.837.5870.5Feet
AustinUSA6988.69.37.55.365.1468.8Massage
MadridESP5.79.6776.49.17.61.89.6568.8Amateur
CologneDEU5.97.26.16.47.887.537.8867.7Mom
FrankfurtDEU5.67.44.57.27.98.29.336.6867.7Milf
AucklandNZL7.77.85.587.35.82.55.257.49.266.45Lesbian
ManchesterGBR5.24.46.33.887.37.298.6665.8Lesbian
ChicagoUSA8.76.27.59.65.37.15.465.6465.4Massage
MunichDEU7.26.66.75.48.156.637.1863.7Teen
GlasgowGBR6.15.36.44.45.77.94.498.2663.4Lesbian
MedellinCOL7.66.88.87.34.16.66.96.53.54.2562.35Culo
VancouverCAN2.56.51.669.46.5787.74.559.7Lesbian
BirminghamGBR3.72.26.55.74.67.25.997657.8Lesbian
ViennaAUT4.97.746.12.67.68.758.3256.9Teen
LiverpoolGBR4.13.38.334.96.25.295.9655.9Lesbian
RotterdamNLD5.81.79.62.43.24.47.15.758754.95Lesbian
ZurichCHE2.34.94.35.62.17.46.275.5954.3Massage
SeattleUSA5.157.17.85.95.5463.7454.1Massage
PortlandUSA45.55.76.88.64.6365.8454Massage
San JuanPRI8.68.25.46.21.66.91.374.24.2553.65Shaving
MarseilleFRA7.83.44.63.746.75.78.32.86.653.6Maman
GenevaCHE2.22.38.223.35.98.374.8953Lisa Ann
BristolGBR3.53.94.22.94.38.15.695.4652.9Lesbian
BrusselsBEL3.94.19.83.93.43.13.17.38.45.552.5Casting
PragueCZE9.35.15.94.90.38.77.74.254.71.252.05Amateur
EdinburghGBR4.63.85.63.34.83.85.196652Lesbian
OsloNOR0.74.50.95.99.23.94.15.56.99.951.5Step Sister
CalgaryCAN5.51.51.98.48.91.82.488.54.551.4Creampie
LeedsGBR2.77.53.35.24.52.93.896.1651Lesbian
SydneyAUS8.98.529.53.822.846.4350.9Lesbian
ValenciaESP1.78.14.742.578.51.87.3550.6Mom
BostonUSA56.16.87.74.744.262450.5Massage
BrisbaneAUS6.97.34.19.24.43.33.744.6350.5Lesbian
LeipzigDEU4.34.88.40.52.36.8931.8848.9Amateur
JohannesburgZAF9.15.42.46.63.52.51.74.755.27.548.65Lisa Ann
Cape TownZAF4.27.93.86.34.21.11.94.756.77.548.35Milf
StockholmSWE0.563.95.56.51.23.41.29.39.847.3Step Mom
CardiffGBR3.42.82.12.63.75.7695.3646.6Lisa Ann
HelsinkiFIN31.60.84.234.34.37.67.21046Milf
PerthAUS6.56.90.78.95.22.23.944.3345.6Lesbian
AdelaideAUS5.35.22.98.26.64.22.743.1345.2Lesbian
HavanaCUB7.56.761.10.24.16.54.454444.55Latinas
CopenhagenDNK1.33.752.31.57.88.425.76.344Step Mom
ShanghaiCHN4.76.30.39.19.50.90.91010.843.5Group
DublinIRL1.125.14.66.21.92.61.68.79.443.2Lesbian
BaselCHE1.62.78.51.91.93.64.971.2942.3Teen
AntwerpBEL11.1101.31.32.857.36.25.541.5Milf
UtretchtNLD6.64.79.50.62.40.20.25.754.4741.35Fart
BeijingCHN4.45.918.190.80.8100.30.841.1Group
WarsawPOL2.849.92.86.83.53.50.52.34.2540.35Mom
DurbanZAF2.14.22.22.76.92.74.64.751.97.539.55Indian
SantiagoCHL9.43.55.84.30.65.11.83.53.81.639.4Mom
Hong KongCHN2.64.60.66.78.32.41.49.52.20.739Japanese
MumbaiIND6.24.32.85.18.24.9213.3138.8Bhabhi
CaracasVEN76.46.23.45.11.52.231.62.1538.55Teen
LisbonPRT3.22.54.80.21.267.44.53.64.7538.15Teen
LeicesterGBR2.92.63.22.55.50.30.394.9637.2Indian
StuttgartDEU0.90.84.91.20.86.47.933.2837.1Tickling
ZagrebHRV90.78.78.50.42.13.60.81.11.836.7xxx
DelhiIND3.37.63.15.37.72.61.213.4136.2Wife
GhentBEL1.21.49.42.10.71.44.77.31.75.535.4Lisa Ann
EssenDEU0.85.81.212.94.74.533834.9Mom
KarlsruheDEU1.40.12.30.45.66.36.730.7834.5Tickling
GuangzhouCHN3.65.60.27.55.40.50.5100.40.834.5Group
RomeITA7.32.47.33.61.132.30.64.52.334.4Milf
ChengduCHN3.85.70.15.86.70.60.6100.20.834.3Group
DortmundDEU1.80.45.20.86.11.64.832.5834.2Mom
DusseldorfDEU1.50.53.40.91.84.87.332.6833.8Mom
BergenNOR0.61.32.63.560.70.75.52.79.933.5Milf
DresdenDEU3.12.11.50.325.46.431.4833.2Amateur
AthensGRC8.21.82.71.72.76.16.30.70.60.931.7Celebrity
HyderabadIND1.92.93.54.58.73.71.512.9131.6College girls
KolkataIND5.43.61.34.17.45.61.610.5131.5Bengali
ChennaiIND4.53.11.14.88.51.7113.9130.6Tamil
MilanITA6.41.95.33.10.93.42.10.64.12.330.1Milf
HannoverDEU20.330.72.25.33.232.1829.8Facesitting
TokyoJPN2.43.20.46.98.411.10.950.529.8Anime
SalzburgAUT0.20.93.71.41.44.56.850.9226.8Brazzers
LinzAUT0.313.61.61.73.25.551.3225.2Teen
GrazAUT0.41.22.51.812.33.351.5221Teen
BelgradeSRB7.40.61.42.20.11.32.90.40.82.619.7Lisa Ann
BratislavaSVK4.837.21.50.50.10.11.40.10.619.3Mom
CorkIRL0.10.20.50.12.80.40.41.62.49.618.1Lesbian

METHODOLOGY

We understand that all of the categories in this study are very different. However, in order to standardize our results and create a comprehensive score, all of the different factors have been ranked between 0 and 10. This score is obtained directly from the raw data and implementing a normalization of the form:

In order to find out how sexually active, experimental and satisfied citizens of each city were, a survey involving more than 450,000 adults age 18 to 70 was conducted. The survey also informed us about sex toy ownership. We then combined this data with information from reports produced by departments of health in each country, the UN-WHO and the World Bank, all regarding sexual health.
Swingers clubs and group listings from each city were used to calculate the Swingers Score. For adult entertainment listings we entered the total number of regular night clubs as well as all licenced adult entertainment establishments and divided it by the population of the city in order to calculate the Adult Entertainment rank.

Lazeeva used their own anonymous data as well as data provided by some of their partners in order to rank porn consumption in the 100 cities. The data used to calculate the most LGBT friendly city was provided by a number of LGBT-related charities and organisations. The Access to Contraception rank and the Gender Equality rank were calculated using studies conducted by the UN. These rankings do not distinguish between cities within the same country but instead give cities from the same country the same score (e.g. Berlin and Leipzig both score 8 out of a possible 10 in the Gender Equality ranking).

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